Use the Reports page to generate data on demand for a wide range of topics, including user activity, content performance, and key program performance metrics. Reports are grouped into three general areas: Performance, User, and Content. Refer to the Measure Glossary for a definition of any field in any report.

How to Use Reports

1. Access the Reports page by selecting Measure → Reports from the top left menu.
2. Select one of the report categories such as Performance, User, or Content to view specific reports available under each category.
3. Click Choose to open a specific report.
4. In the Configure dialogue, set the Start Date, End Date, and any other required report-specific fields.
5. Click Generate to view the report.
6. Use Configure to adjust the time frame at any time. The Back button returns to the report category so that you can choose a new report.
7. View the report in the browser window or select Export to download the report in .csv format.

The exported report may have raw formatting on the headers and dates; for example, “November 2017” in the view may display as “2017-11-01” in the exported file. While the formatting of the fields may differ slightly, the columns and information are the same.

Note: If accessing Reports via Safari v9 or lower, you may experience problems with Export. Please upgrade to the most recent version of Safari and try exporting again. If the latest version does not work, please email us at support@socialchorus.com.

Reports You’ll Use Most

Our reports are designed to meet all your analytic needs, from the most basic to the most in-depth. We recommend that you begin with our most commonly used reports:

• User Adoption: Great overview of Monthly Active Users (MAU). Read more here.
• Content Insights List: Use it to learn how posts, sources, or channels compare in terms of engagement. Read more here.
• Content Performance by Channel: Check activity by channel. Read more here.

What You Learn from Reports

Refer to the Measure Glossary for a definition of any field in any report. 

Performance

User Adoption | New User Cohort Retention | Executive Summary | Group Summary

User

Active Users by Platform | User Activity Breakdown | Advocacy by User

Content

Shares List | Content Summary | Content Insights | Content Insights: User Activity List | Content Insights List | Content Performance by Source | Content Submissions List | Content Performance by Publisher | Content Performance by Channel | Content Insights List by Group | Content Channel Performance by Group | Group Comparison

User Adoption

Monthly breakdown of total joined users, new users, and active users.

Understand how your user base is growing over time. Run this report on a monthly cadence to see growth and activity trends within your user base.

Note that:

• The Date shows the month and year. In the export, the date is shown but still means “whole month.” For example, “November 2017” becomes 2017-11-01.
• Because the User Adoption report shows Active Users by month, Active Users = MAU (Monthly Active Users).
• This report includes Blocked and Hidden users.

New User Cohort Retention

Retention rates and counts of new user cohorts by day, week, or month within selected time period. Rates and counts reflect corresponding active usage by new user cohorts.

Group users into cohorts based on when they joined, and analyze how those users were retained over time. During your launch, we recommend running this on at least a weekly basis to see how many users are joining per day or week and how frequently they are coming back.

Note that:

• Grouping by day shows 14 days of activity, grouping by week shows 12 weeks of activity, and grouping by month shows 3 months of activity. These time periods refer to days, weeks, and months since a cohort joined.
• This cohort retention is different than the 90 Day Retention in Dashboard. This report is showing when new users created accounts and their associated initial retention. The 90 Day Retention in Dashboard is showing for all users and is calculated on a rolling 90 day window.

Executive Summary

Monthly breakdown of high level KPIs, including number of reachable users, active users, activity, sessions, and more.

Use this report to measure overall growth and success. Run this report monthly, and share with program stakeholders to show the value your app is driving.

Active Users by Platform

Count of total active users and active users by platform (iOS, Android, and Web) by day, week, or month within selected time period.

Measure adoption across various platforms: Web, iOS, and Android. If you’re trying to encourage users to download the mobile app, run this report on a daily basis to see your results and optimize your approach. 

Note that:

• This report’s numbers include Blocked and Hidden users.

User Activity Breakdown

Monthly count of total activities per user. 

View user activity counts per user. We recommend running this report to understand how active your users are on a very granular level. By joining this report with your internal employee data, you can see which groups, departments, locations, or other subsets are most active.

Advocacy by User

List of users with shares, Earned Media Value, social reach, and social engagements within selected time period.

Expands on the Top Advocates section of the Dashboard, giving you a full list of users who shared in a specified timeframe. If advocacy is a key objective for you, run this report on a weekly or monthly basis and use this information to congratulate your most active sharers in a content card or personalized push notification.

Shares List

Detailed list of all shares within a specified time range, and their resulting audience engagement (clicks, comments, likes, re-shares, and EMV).

Content Summary

Breakdown of total content activity, including publishing and engagement activity by day, week, or month within selected time period.

See your content activity and performance at an aggregate level. This report shows you trends in your publishing and content performance over time. Run this report on a weekly and monthly basis while you test out new content strategies to optimize the content you’re publishing.

Note that:

• Posts shown to generate impressions, clicks, likes, and so forth within a selected day, week, or month may have been published prior to the specified date range. For example, if I publish a post on 10/05/17, it may generate likes on 10/06/17. Those likes would be included in the 10/06/17 row, even though the post occurred prior to that. 

Content Insights

Detailed engagement analytics for a specific content card and timeframe.

Content Insights shows how content is performing in real-time with a snapshot on the Content page or a full report on the Measure page. On the Content page, individual content can be compared using key content performance metrics. Use Content Insights to understand what is resonating with employees and to guide future content strategy.

The easiest way to generate the Content Insights Report is by opening the Content Insights Snapshot on the Publish → Content page and clicking More Details. Refer to the "Start from Snapshot on Content Page" section below for detailed instructions.

Alternatively, if you already have the Content ID then you can pull the Content Insights Report for that specific Content ID directly from the Measure page. Refer to the "Start from Measure Page, Need Content ID" section below for detailed instructions.

Start from Snapshot on Content Page

1. Navigate to the Publish → Content Content Insights is available under both the Published tab and Archived tab.
2. Select the Metrics icon (displayed with the current User Reach number) in the bottom left corner of one or more content cards to reveal the Content Insights Snapshot.
   
3. For more information, select More Details to open the full Content Insights Report in a new browser window under Measure. As the Content Insights Report opens in a new window, the back button will not be available. You can return to the Content page by selecting the previous browser window or tab.
   
4. Select Configure to edit the date range. Choose a Start Date and End Date and then select Generate to reload the Content Insights page with the new date range. If the Start Date is set to a date before the card was published, the graph will render from the oldest possible Start Date; that is, the date of the first activity on the post.
   

Start from Measure Page, Need Content ID

The Content Insight Report requires entering the Content ID, which you can find in one of two ways:

• Generating the Content Insights List Report and pulling the Content ID from the report. 
• Editing a content card and referring to the URL. The last string of numbers after #contents/ is the Content ID. For example, in this sample URL, the Content ID is 14069744:
  https://studio.socialchorus.com/programs/1234/b2#contents/14069744

Content Insights: User Activity List

Complete list of users who have interacted with a specific post, which actions they took, and how many times, including impressions, clicks, likes, and shares. 

Access this report from the Content Insights report by clicking 'View Report Data'.

Content Insights List

List of content cards and associated impressions, clicks, likes, and shares for posts published within time period selected.

See on a detailed level which posts were most engaging in that timeframe. With this report, you can also segment your content by metadata like the Source (e.g. User Submitted or Admin Created) or Channels to see how different sources or channels compare in terms of engagement.

Note that:

• Studio only displays up to 250 posts in this report. To see more, please export.
• The date range selected when generating this report applies to the publish date of the posts in the report. The report includes lifetime metrics for each post in the list. For example, if this report is run for November 1st - November 30th, the report will include a row for each post that was published during that time frame. Engagements that occurred after November 30th will be counted in this report.
  • In contrast, on the Dashboard the metrics are restricted to activity that occurred within the selected date range, regardless of the publish date of the posts.

Content Performance by Source

Comparison of content performance, segmented by the source of the content. Lists sources and the associated aggregate impressions, clicks, likes, and shares for all posts in the selected timeframe.

Compare how posts from different sources (Admin Created, Twitter, RSS, Facebook, etc.) perform. Run this report monthly to see which sources are strongest and weakest, and to identify those that you may want to disconnect.

• This report only contains sources that have at least 1 post published in the selected timeframe.
• List of content sources and associated impressions, clicks, likes, and shares within selected time period.

Content Submissions List

Monthly breakdown of high level KPIs, including number of user registrations, active users, activity, sessions, and more.

A list of all posts submitted within a specified timeframe and their metrics, including impressions, clicks, likes, and shares. If you run a specific content submission campaign, this is a good way to see every content submission and the engagement each post has generated.

Note that:

• This list includes all content submissions, not only submissions that were published. Only posts with a value in the Publish Date column were published.

Content Performance by Publisher

A comparison of content performance based on the Studio user who created a post.

See which Program Studio users are creating the most content, and the most engaging content, in your program. Run this report on a monthly basis to track publisher performance over time, and reward those who are creating great content.

Note that:

• This report only contains users who have published at least 1 post in the selected timeframe.

Content Performance by Channel 

Comparison of content performance, segmented by the to which channel posts were assigned. For posts published to multiple channels, metrics are included in each channel.

Understand how Content Channels stack up against each other in terms of publishing volume and user engagement. Run this each month to see how channels compare over time. If you have different publishers owning each channel, this is a good way to share high-level channel performance back to them.

Note that:

• This report only includes active channels during the date range selected. This includes both Visible and Hidden channels but excludes Archived channels.

Content Channel Performance by Group 

Comparison of content performance, segmented by channel, among a specific group of users. For example, see which channels your Sales group engaged with most. 

Content Insights List by Group 

List of all posts a specific group engaged with in a time range, and the total activity on that post by users in that group. 

With this report, you can see exactly which posts are driving engagement amongst a specific group within your organization, and understand if the posts you're publishing are reaching their intended audience. 

Group Summary 

This report gives you a month-over-month summary of adoption, engagement, and retention within a specific group. For example, see how your Sales group has grown and engaged with your program over time. 

Group Comparison 

Compare adoption, engagement, and retention across multiple groups.

Understand how different user segments stack up against each other - in terms of membership, retention, and engagement. For example, select each of your departmental groups to understand which groups have the most members, highest retention, and overall engagement.