Content Specifications - Images, Videos, and Character Counts

Image Ratios

SocialChorus makes automatic adjustments to images to try to make them appear as great as possible across different devices. You can use image files of nearly any size or ratio - but to minimize undesired cropping or centering, you can upload images that meet the following ratio specifications.

Article & Link posts

2:1 ratio or 3:4 ratio
800 x 400 pixels or 300 x 400 pixels (both written as width x height)

When the uploaded header image is wider than it is tall, it will be cropped at a 2:1 ratio (landscape-oriented). When the uploaded image is narrower than it is tall or perfectly square (1:1), it will be cropped at a 3:4 ratio (portrait-oriented).

The images inside an article post will never be cropped, they simply fit within the boundaries of the article card.

Image posts

4:3 ratio
800 x 600 pixels (can also use 400 x 300, but this will not look as good when the card is opened)

If the image on the image post is not 4:3 you will likely see the edges cropped in the user's feed. When the image card is opened, users will see the image expanded to the original aspect ratio. User-submitted content comes in as an image post by default.

Video posts

2:1 ratio

All video thumbnails are displayed within a 2:1 ratio box - if the thumbnail is more narrow or wide than this ratio, the thumbnail will be displayed centered in the video player with a blurred version of the thumbnail behind it to fill the background.

File Size and Formats

Image Files

For card images, we support image files up to 5 MB. Please ensure your file is smaller than 5 MB for a successful upload, but we do recommend a minimum height of 400 pixels and a width of 300, 400, or 800 depending the post content type and whether you want a portrait-oriented or landscape-oriented image. See ratios above.

.gif Files

Generally, you can upload or insert .gif files wherever you can upload or insert image files. We have found that .gif files embedded in the body of article posts tend to work across the platforms (Studio, web experience, mobile app). However, we have found that .gif files that are the header image of a post fail to load for users in their feed. Therefore, due to a combination of file sizes and network issues, we cannot assure that a .gif will load for all users. 

Videos

When uploading a video, the file should be smaller than 500 MB and in .mov, .mp4, or .avi format. If you can optimize or compress the video to a smaller size, that will make the upload and processing go faster.

Character Count Limits

As users are on a variety of devices, your users will all have different screen sizes. Both SocialChorus and the platform (iPhone, Android, web browser) will wrap text or hide text behind an ellipses (“...”). We have features such as “... more” so that users can expand the text. However, if you would like to minimize the appearance of “...” as much as possible, this table outlines the number of characters that fit on most screens:

When users submit a post via the mobile app, they may be limited to no more than 155 characters for the description of their post.