From a business perspective, groups are subsets, or segments, of all your users. Your users are grouped by their attributes, such as their registration status, last active date, department, role, or location.
From a technical perspective, a group is just a wrapper around a query and some metadata. Knowing this comes in handy if you are planning to create custom groups using advanced querying. But you may not find this necessary, because SocialChorus automatically creates a number of groups for you.
Use groups to target the right information to the right people. For users to actively follow a program, its information must be meaningful to them. Using groups enables you to restrict “noise” in your communications.
Use groups primarily to target channels and campaigns.
A channel by default targets all users, but can be defined by the groups who can see the channel. For example, you may want to create channels for users by region. To target a channel to the right groups:
- In the Manage screen, from the hamburger menu, select Publish and then Channels.
- In the Edit Channel screen, you can edit the channel name, description, and then target it to groups. To select each group, either scroll to the group name, or start typing its name until you see the group. Select it to include it in the channel.
If no groups are defined for the channel, every user is included in the channel.
The process for editing campaigns is the same as for editing channels. To target a campaign to the right groups:
- In the Manage screen, from the hamburger menu, select Connect and then Campaigns.
- In the Edit Campaign screen, you can edit the campaign name, description, and then target it to groups. To select each group, either scroll to the group name, or start typing its name until you see the group. Select it to include it in the campaign.
If no groups are defined for the campaign, the campaign will target every user.
To save you time, SocialChorus creates a number of groups for you by predicting which groups you will find useful. But if you want to get even more specific, you can create a custom group several ways. All this is discussed in How Groups Are Defined: Standard, Generated, and Custom.
To open the Groups page, click the hamburger menu in the upper left corner and navigate to Manage → Groups. To understand how groups are formed (their sources), refer to How Groups Are Defined: Standard, Generated, and Custom Groups.
We recommend regularly checking the groups in the Highlights section of the Groups page to get a better understanding of your users. Your Highlights section may look like this:
The groups in the Highlights example above are defined as follows:
- Active This Month: Users who have signed into the app (on mobile or web) at least once this calendar month (that is, the month of September, even if it is the 1st of September)
- Blocked: Users who have been blocked (these users can be unblocked on the Users page) and therefore can no longer access the app or receive notifications or campaigns
- Registration Complete: Users who have successfully finished registering and can sign in, share content, and follow channels
- Registration Incomplete: Users who have not finished one of the various steps in the registration process; for example, users who haven’t agreed to the Terms of Service, haven’t created a password, haven’t clicked their email confirmation link, etc.)
- Joined This Week: Users who joined the app for the first time this week (Sunday through Saturday in Coordinated Universal Time (UTC))
- Sharers This Week: Users who shared at least once piece of content externally this week (Sunday - Saturday UTC)
- Follows 1 Channel: Users who are following only one channel
- Follows Multiple Channels: Users who are following more than one channel
Note that groups are described by tags. SocialChorus generates and applies these tags. Tags include designations such as 'channels', 'location', and 'engagement'. Note, you cannot edit a group’s tags, but you can search for groups by tag.
You can search for a group by its name, its source, or one of its tags into the search box. The search box displays related results as you type. Click the group that you want to open. For example, if you have a drop-box Question named 'department', type 'department' in the search bar to browse all the groups created by the various possible answers to that question.