When a member signs into the mobile app or web experience, they land on their personalized feed (My Feed on the mobile app, Latest in the web experience). Content appears in the personalized feed if it was published to a channel that the member follows or if it was published directly to My Feed. Note that we recommend rarely publishing directly to My Feed - anything published directly to My Feed should be relevant and important to all users.
The personalized feed will also feature content that scores highly based on weighted activity, preferences, and behavior. In the web experience and mobile app 3.6.0 and up members will see In Case You Missed It (ICYMI) and Trending content.
In both the web experience and mobile app, the user can navigate directly to content within channels via Discover, or see all featured content under Featured.
In the web experience, users can see photos posted from other members under From the Community.
When you create a campaign that contains content, there are content filters to control which content is sent to users. Personalize Content will show similar content to Trending or Featured posts depending on what is available.
Content Filters
| Feature |
Notes |
Content Requirements |
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In Case You Missed It (ICYMI)
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- Appears under Latest in the web experience
- Limit 20 posts
- If no content meets the requirements, the ICYMI box will not be displayed
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- Is not one of the posts displayed as Featured, Trending, or Latest
- Published after the user's last visit but more than 24 hours ago (if the user last visited within 24 hrs, ICYMI will not be displayed).
- User has not interacted with the card.
- Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following.
- Content type Article, Video, or Link (Image and Note posts are excluded).
- Content has an image.
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Trending
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- Appears in the app as a separate tab in the mobile app and in a designated section in the web experience
- Limit 20 posts
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- Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to).
- Any content type.
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Personalize Content
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- A setting that can be applied to email campaigns that display content
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- Published within the last 24 hours.
- User has not interacted with the card.
Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following.
- Content type Article, Video, or Link (Image and Note posts are excluded).
- Content has an image.
- If all popular posts have already been seen, then the personalized content will show Featured content that the user has access to.
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From the Community
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- Appears on the home page of the web experience
- If no content meets the requirements, the From the Community box will not be displayed
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- Image is not displayed in one of the section above (Latest or Featured)
- User-generated content submitted by a member.
- From any channel a user has access to (will not show targeted content the user does not have access to).
- Images only.
- Displays phots in order of publish date (newest first).
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