How Do Users See Content?

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Content Order & Update

All content in all areas of the web experience and mobile app displays with the most recently published content at the top. This includes all areas of the web's landing page such as Featured, Latest, and From the Community, in addition to Resources and Channel views. 

If you see the same content appear for a long period of time, make sure there is recently published content for that content area. For example, the web's landing page places Featured content at the very top. If new content has not been featured recently, the landing page may look "stale". We recommend featuring 3-5 posts per week to keep Featured looking fresh.

Tabs/Areas

The 'personalized feed' is My Feed on the mobile app and Latest in the web experience. Content appears in the personalized feed if it was published to a channel that the member follows or if it was published directly to My Feed. Note that we recommend rarely publishing directly to My Feed - anything published directly to My Feed should be relevant and important to all users.

In both the web experience and mobile app, the user can navigate directly to content within channels via Discover, or see all featured content under Featured.

In the web experience, users can see photos posted from other members under From the Community.

When you create a campaign that contains content, there are content filters to control which content is sent to users. Personalize Content will show similar content to Trending or Featured posts depending on what is available.

Content Filters

Feature Notes Content Requirements

Featured

  • Appears on the home page of the web experience and as a tab in the mobile app
  • Featured tab/area will always display
  • We recommend featuring 3-5 posts per week
  • Post is Featured
  • From any channel a user has access to (will not show targeted content the user does not have access to)

From the Community

  • Appears on the home page of the web experience 
  • If no content meets the requirements, the From the Community box will not be displayed
  • User-generated content submitted by a member.
  • Images only
  • From any channel a user has access to (will not show targeted content the user does not have access to)

In Case You Missed It (ICYMI)

  • Appears under Latest in the web experience 
  • Limit 20 posts
  • If no content meets the requirements, the ICYMI box will not be displayed
  • Is not one of the posts displayed as Featured, Trending, or Latest 
  • Published after the user's last visit but more than 24 hours ago (if the user last visited within 24 hrs, ICYMI will not be displayed)
  • User has not interacted with the card
  • Scores highly (including many clicks, likes, etc.)
  • From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following
  • Content type Article, Video, or Link (Image and Note posts are excluded)
  • Content has an image

Trending

  • Appears in the app as a separate tab in the mobile app and in a designated section in the web experience
  • Limit 20 posts
  • Scores highly (including many clicks, likes, etc.).
  • From any channel a user has access to (will not show targeted content the user does not have access to)
  • Any content type

Personalize Content

  • A setting that can be applied to email campaigns that display content
  • Published within the last 24 hours
  • User has not interacted with the card
  • Scores highly (including many clicks, likes, etc.)
  • From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following.
  • Content type Article, Video, or Link (Image and Note posts are excluded)
  • Content has an image
  • If all popular posts have already been seen, then the personalized content will show Featured content that the user has access to

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