When a member signs into the mobile app or web experience, they land on their personalized feed (My Feed on the mobile app, News Feed in the web experience). Content appears in the personalized feed if it was published to a channel that the member follows or if it was published directly to My Feed. Note that we recommend rarely publishing directly to My Feed - anything published directly to My Feed should be relevant and important to all users.
The personalized feed will also feature content that scores highly based on weighted activity, preferences, and behavior. In the web experience members will see Top Stories and In Case You Missed It (ICYMI). In the mobile app 3.6.0 and up members will see Trending content.
In both the web experience and mobile app, the user can navigate directly to content within channels via the Explore tab, or see all featured content under Highlights.
When you create a campaign that contains content, there are content filters to control which content is sent to users. Personalize Content will show similar content to Top Stories or Highlights depending on what is available.
Content Filters
| Feature |
Notes |
Content Requirements |
|
Top Stories
|
- Appears in the web experience News Feed
- If no content meets the requirements, the Top Stories box will not be displayed
|
- Published within the last 24 hours.
- User has not interacted with the card.
- Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following.
- Content type Article, Video, or Link (Image and Note posts are excluded).
- Content has an image.
|
|
In Case You Missed It (ICYMI)
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- Appears in the web experience News Feed
- Limit 20 posts
- If no content meets the requirements, the ICYMI box will not be displayed
|
- Published after the user's last visit but more than 24 hours ago (if the user last visited within 24 hrs, ICYMI will not be displayed).
- User has not interacted with the card.
- Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to). This includes content from channels the user is not following.
- Content type Article, Video, or Link (Image and Note posts are excluded).
- Content has an image.
|
|
Trending
|
- Appears in the mobile app My Feed (version 3.6.0 and up)
- Limit 20 posts
|
- Scores highly (including many clicks, likes, etc.).
- From any channel a user has access to (will not show targeted content the user does not have access to).
- Any content type.
|
|
Personalize Content
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- A setting that can be applied to email campaigns that display content
|
- Same requirements as Top Stories.
- If Top Stories returns no results, then the personalized content will show Highlighted content that the user has access to.
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