How to Read the Executive Summary Report

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Use the Executive Summary in Analyze to find insights to drive your content strategy. Quickly and easily see what action people are taking with your content. Drill down by cohort (location, department, etc.) or content (type, published by, etc.) to identify patterns.

Viewers

How many people are seeing the content?


Is this a good number relative to how we count our users? (For example, relative to all employees? Or just employees on the mobile app?)

Clicked

How many of the users that saw the content wanted to know more?


A view may be enough, especially for image posts. However, if this metric is lower than I'd like, is content targeted well? Enticing to click on? 

Avg Clicks/Viewer

How many posts are viewers clicking on?


If not, let's dive deeper into the content to understand if we’re reaching the right people with the right message.

Posts with Activity

How many posts were tied to the data in the view.


This provides context for the other metrics in this report.

Usage by Segment, View By: Region (default)

Region is the default, you can change the segment at any time.

How many users are viewing content in each location, and how engaged are they?


If employees in my target areas are not viewing content, do they have access to the platform via web or mobile? Were the posts targeted well?


If employees in my target areas are not engaging with content, do I need to talk to a local communicator or resource to understand why? Is it not translated?
Is it not relevant?

Usage Details

Use this table to help dig into the graph of Usage by Segment.


By segment, ask:

  • How many users are seeing our content?
  • How many of the users that saw the content wanted to know more?
  • As we publish more content, are viewers clicking on more content?

Usage by Segment, View By: Platform

Platform is the default, you can change the segment at any time.

Where are employees engaging with content?


Where engagement is low, what might explain the numbers? Does my content need to be adjusted to work better with a specific platform?

Usage Details

Use this table to help dig into the graph of
Performance by Usage.


By segment, ask:

  • How many users are seeing our content?
  • How many of the users that saw the content wanted to know more?
  • As we publish more content, are viewers clicking on more content?

Top Content

Which specific posts are doing the best? What made them engaging? Smart campaigns? Specific publishers? Posts that encourage commenting, sharing?

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