Measure Glossary

A

Active User

A user that has visited the program or opened emails sent through Connect. One visit or email opened in a specified time window is enough to count a user as active. A visit may be prompted by a push notification, but we will only count the user as active once they access the experience via the push notification.

On the Legacy Dashboard, active users include blocked users if they were active in the selected time period.

Outside of Analyze, last active indicates when the user last signed in, opened the experience (directly or via a link such as a push notification), or opened an email.

Activity

Activity is a click, like, comment, bookmark, or share. This means that a Viewer with Activity is a viewer with at least one Activity.

Publisher Activity refers to the actions that a user can take on content - create, publish, update, schedule, and draft.

Author

In the employee experience every post is attributed to a single author. The author is not necessarily the person that created or published the post and the author can be the program itself or an individual user. In Studio, you can choose to attribute your post to another Studio user.

See also publisher.

B

Blocked

Blocked users cannot sign into the program. This means that blocked users cannot access content that requires signing into either the experience or Studio. Additional details in the Status and Roles article.

Blocking a user does not remove their data from Analyze. Any activity that occurred before the user was blocked will appear in Analyze.

Bookmark

Experience Bookmark

In the employee experience, users can bookmark any content. The bookmarked content will appear in an area for bookmarks. Each user can only bookmark a card once. A count of content bookmarks can move both up and down as users can bookmark and unbookmark content.

Studio Analyze Bookmark

In Studio, users can bookmark reports under Analyze. Bookmarked reports will appear in the user's bookmark collection. Studio bookmarks are not visible to any other users, which means that they are not included in any tally of 'bookmarks' in any Analyze reports.

C

Carrier

Mobile carrier of your mobile user's devices, such as AT&T, Verizon, or T-Mobile.

Topic

All published posts in your program are assigned to at least one topic. Topics organize your content, helping your users navigate and giving you the power to direct information toward particular groups. See Create or Edit a Topic.

Topic Settings

If looking at information about a topic (or topics), you might see reference to some different topic settings:

Auto-publish topics publish user-submitted content immediately, without review.

Public topics are untargeted topics (open to all users).

Published topics are set to visible and are not archived.

Recommended topics are promoted to users in several different ways.

Targeted topics are visible to only specific groups. This is configured by targeting topics.

Click

Click refers to a user clicking or tapping on a piece of content from your program. Depending on the content type, a click on Firstup content may open the 'full' post (such as an article post) or take the user to an external site (such as a link post).

We are able to track clicking on content in emails from the Firstup platform, Content Amplifiers (if a user signs in), and even push notifications. However, we cannot track clicks on content that has been shared out to external social networks.

% clicked indicates the number of users that clicked on the content divided by the number that viewed the content.

Click through rate (CTR) is the unique clicks divided by unique views. In the context of Smart Campaigns which have both email and push notifications, the click through rate refers to email clicks plus push clicks divided by email opens plus pushes sent.

See also email click.

Comment

When a post has commentable enabled, users can leave comments on the post in the employee experience. Users can 'flag' a comment that seems inappropriate.

Commenters are the unique users that left a comment on at least one post.

% commented and comment rate refers to the percentage of viewers who commented on a post.

Content Source

Content source or just source is a way to describe and categorize where posts come from: examples can include admin-created, RSS, user-submitted, X (formerly Twitter), Facebook, etc.

Content Type

There are six content types in the Firstup platform: Video, Image, Article, Note, Link, and Polls. Please refer to the article Content Type Details for more information.

D

Date Range

The date range restricts the data in the view, based on dates such as publish date, activity date, or other.

In Analyze, 'date range' restricts the displayed data by activity unless otherwise noted (such as publish date range, which indicates a filter based on the publish date).

'This' refers to the current time period, such as 'this week' is the current week starting Sunday. 'Last' refers to the previous time period, such as 'last week' is the previous Sunday to Saturday.

E

Email Click

The user clicked on a Firstup link within an email sent through the Firstup platform. A 'Firstup link' is usually a link to a post, but can include any link back to your program such as a branded banner.

The email click rate indicates the number of users that clicked on the content in the email divided by the number of viewers.

Email Delivered

An email was successfully delivered to a recipient. In other words, a sent email did not return an email error.

If a recipient cannot locate a delivered email in their inbox, please check with your internal technology team to see if there are any security protocols such as email quarantine that may have intercepted the email without returning an error to our system.

Email Error

An email failed to be delivered. For example, some common errors are invalid email address or mailbox full. 

The email error rate indicates the number of emails that encountered an error divided by the number sent.

Email Open

An email is counted as opened when an invisible "tracking image" in the email is loaded, regardless of where the image is loaded such as in a Reading Pane or a new window. 

Issue alert: if images cannot be downloaded because of email client restrictions, we may fail to track an email open for that email.

Opened emails refers to unique users that opened an email at least once. This is similar to clicked, liked, or another metric referring to unique user actions.

Email opens can be a sum of email openings, such as when a repeating newsletter is sent out every Friday and a user opens two of those different Friday emails.

When used in reference to a specific post, a user opened an email that contains this post. If an email with 5 posts is opened by 1 user, we count 1 email open per post.

The email open rate indicates the number of unique emails opened divided by the unique emails delivered.

Email Sent

We attempted to send an email to the user. 

The original targeted group may appear larger than the emails sent because email sent does not include users that we know are invalid recipients, such as users with no valid email address or unsubscribed.

EMV

Earned media value (EMV) estimates the dollar amount that would have needed to be spent on social advertising to achieve the same impact generated by a user from the Firstup platform. We have configured the value of $10 per share based on industry research.

Engagement

The number of users that interacted at least once with a piece of content within the Firstup platform (see activity) divided by the number of users exposed to the content (see views).

When looking at engagement across many posts (e.g. when looking at engagement by content type), we use a weighted average of the engagement. The weighted average is based on the reach of the post - so a post with 100 reach will be weighted 100x more in the average than a post with 1 reach.

F

Follower

When a user joins a topic, content from that topic appears in their personalized feed. We refer to users that have subscribed to a topic as followers.

H

Hour of Day

Presented in military time and UTC unless otherwise specified.

I

Initiative

In Studio you can tag a post with an initiative. This tag is not visible in the experience but does allow you to filter Analyze reports by initiative to collect data across campaigns and topics.

L

Like

When signed in, users can like a post by clicking or tapping on the heart icon. Each user can only like a card once. This number can go both up and down as users can like and unlike content.

Location

Location such as city, country, region, and timezone are based on the IP address of the users’ devices (phone, tablet, or computer).

Users may belong to more than one location within the time window selected.

This location data is not related to groups, group attributes, or the responses to dropdown questions about location.

'Unknown/other' means that the IP address was not available for the user within the timeframe. For example, email-only users would not have IP address information.

Analyze Note: 'work location' is not based on IP Address. Work location IS based on group attributes sent to us by your team.

Maximum Segments

Maximum segments appears at the bottom of some view by filters in Analyze. 

Maximum segments controls the maximum number of headers shown on the x-axis of the corresponding line and bar chart on the dashboard. For example, if you set maximum segments to 5 then you will see no more than 5 headers along the x-axis.

Minimum Size

Minimum size appears at the bottom of some view by filters in Analyze.

Minimum Size controls which headers appear based on the number of viewers. For example, if you set the minimum size to 3 then we will only show headers for bars with 3 or more viewers. Any header with a lower value is not displayed.

Network - "Other"

Only used on Legacy Reports or Dashboard, such as Advocacy Insights.

When a user selects share in the Firstup platform, they then choose which social network or tool to share to.

Networks that are frequently used have been predefined such as Airdrop, Camera, Contact, Copy, Email, Facebook, Flickr, Google+, LinkedIn, Pinterest, Print, Message (Text), Reading List, Slack, Tumblr, X (formerly Twitter), Vimeo, Weibo, and Yammer.

Any network that is not predefined will appear as Other.

Platform

Endpoint used to access the program, such as Email, Web, Mobile (iOS or Android), Push, or Content Amplifier.

Note: Users can access the program on more than one platform within a given timeframe. This means that the sum of unique users per platform can exceed the total number of users. You could have 10 users total, but if they use both mobile and web then you could see 6 iOS, 4 Android, and 10 Web.

Play Duration

Play duration is the length of time that a watcher played a video during a single watch session. For an individual user, play duration can exceed the total length of the video if the user replays segments during a single watch session. An individual may have multiple watch sessions. When play duration includes multiple users, such as average play duration, we will take into account only the “longest” watch for a single user, up to 100% of the video length.

Post

An individual piece of content in your program, which can come from any one of the many content sources.

Analyze metrics are displayed for archived posts. Metrics for deleted posts are not available. 

Post Name

Where a post name is displayed, we pull the title or description depending on the content type.

Product Area

Where, exactly, within the employee experience an event occurred. Product area includes the following: Assistant, Bookmarks, Topic, Direct Link, Discover, Email, Featured, From The Community, Latest, Profile, Push, Recommended, Search, and Trending.

Publish Date & Time

The date and time that a post was most recently published. If a post is edited and republished, the publish date will change.

If a post was scheduled, after it goes live the scheduled date becomes the publish date.

Publish Setting

Posts have several settings that can be enabled or disabled when editing the post. For more details about Featured, Commentable, Shareable, Translatable, Resource and more please see the articles about Publish Settings.

Publisher

In the context of Analyze Reports, 'Publisher' refers to who created the post, whether they are a Studio user or Member. A count of Publishers for a topic would be a count of the number of users that created and then published content in that topic.

This should not be confused with the
role of Publisher which determines the level of access to Studio.

See also author and Publisher.

Push Click

A user tapped on a push notification that was deep-linked to a piece of content.

Sometimes referred to as a push open.

The push click rate indicates the number of unique pushes clicked divided by the unique pushes sent.

Push Error

A push failed to be delivered. For example, some common errors are related to app deletion or notifications disabled.

The push error rate indicates the number of pushes that encountered an error divided by the number sent.

Push Sent

We attempted to send a push to the user. 

The original targeted group may appear larger than the pushes sent because 'push sent' does not include users that we know are invalid recipients, such as users that are part of the Unreachable by Push group.

R

Reach

Reach indicates the number of people that have interacted with the program content within the Firstup platform. Specifically, reach is the count of unique users that have a view or activity with a piece of content.

When reach is displayed in a view with many posts, note that the reach is a sum of the unique count per post across all posts in the view. For example, if one user shares one post once and shares another post three times, this counts as 2 reach.

Reach may be displayed by Platform, such as Web, Mobile, or Amplifier.

Estimated reach is based on past content performance, taking into account variables such as topic, Smart Campaigns, etc. This number may not appear if there is not enough past performance to generate an estimate.

Reachable by Push

User has push notifications enabled and we have successfully delivered a push in the past.

Registered

User's experience status is Registered as defined in the Status and Roles article.

Retention

Percentage of users who visited the program in a previous time period and again at least once the current specified period.

Session

A session begins when a user takes any in-platform action, such as launching the mobile app, loading the feed, etc. After 30 minutes of inaction, any further actions are considered a new session.

Session Length - measure of the duration of a user’s session.

Share

When Shareable is enabled on a post, in the experience users can click on the share icon and choose to share the post with a Network.

We can track the intent to share (the user clicked on the share icon), but we cannot track what the user did after that action.

Smart Campaign

True - a smart campaign was configured to go out to users when the post was published.

False - there was no smart campaign associated with the post.

Status (of a Post)

Publish status - Published, Draft, Scheduled, Archived, Needs Review.

Submitted

Also User-Submitted. This refers to content submitted through the mobile app or web experience without Direct Publishing.

Table Limit

In reports with Table Limit as a filter, the filter only limits the displayed rows in the table views. There is no change to the underlying data.

Targeted

In Analyze reports on email or push metrics, targeted indicates the size of the original intended audience (even if group membership has changed since the campaign went out).

Note, targeted does not include blocked users, even if they were in the selected group.

User

A user is anyone with a profile in the program, regardless of experience status (Created, Invited, Registering, Registered) or Role (Administrator, Program Manager, Member, etc.).

Blocked users and blocked user behavior may be counted in some metrics, especially if that activity was conducted while not blocked.

Metrics that involve users interacting with content can only count users that we can identify (either because they are signed in or because they engage with an email or push).

User Attributes

We are able to map some of the custom group attributes that you pass to our platform to the filters in Analyze.

Department and Work Location are based on the user data that you provide to Firstup.

V

View(ers)

View is a measurement of whether a user sees a post, including:

• Seeing a post in the web or mobile experience. If a post is visible on the screen when the page loads then it counts as a View. If a user scrolls down the page and pauses, any visible post counts as a View. However, if a user scrolls past a post without pausing then we do not count a View.
• Loading an amplifier that contains a post. If the amplifier auto-advances through the display of multiple posts, Views are counted when the amplifier loads the posts, not when the posts are seen on the screen. Amplifier metrics are only reported for signed-in users, as other activity cannot be traced back to a specific, unique user.
• Microapp views are based on content that is loaded and only accounts for users who are signed in. Views are recorded once the content loads, not at the start of the Microapp. (Eg. If the Microapp loads 5 pages of content, views will only count for content shown to the user.) Anonymous views are excluded from the count. 
• Opening an email that contains a post. If an email contains multiple posts, Views are counted when the email is opened, not when the posts are seen on the screen. Views through email may include activity by Created or Invited users as they do not need to be Registered or signed in for us to know that a specific, unique user opened the email.
• Opening a push notification that is deep-linked to a post.

Viewers is a unique count of users that have at least one view. Viewers can include a Blocked user if the report covers a timeframe from before the user was Blocked.

View By

Most reports in Analyze have at least one graph that can be segmented by different data. Select the View By filter to see the different options. Changes will reload in the view immediately.

Note: if attempting to set view by day for the last 30 days, add the max groups shown filter and set it to 31. This will solve for the dashboard only showing the first 15 days of that period. 

W

Watch(ers)

Watchers is a unique count of users that have clicked 'play' on a video hosted by Firstup. This includes all videos hosted by Firstup whether the video was seen in a video post, embedded in an article, accessed via email, etc.

% watched is the play duration divided by the total length of the video. This is never expressed as more than 100%, even if the user's play duration exceeds the total length of the video (see play duration).

% completed is the percentage of watchers that played the entire video at least once.

Segments watched indicates the specific portions of the video that the user viewed. For example, if they watch 5 seconds and then skip to the 45 second mark and complete a 60 second video, the watched segments would indicate 0-5, 45-60.