Create an Email Campaign from Campaigns Page

An email campaign is a type of campaign that can be sent to users that are in your program and have a valid email address, regardless of registration status. Email campaigns are great for inviting users to download the mobile app and register, highlighting content (we have a lot of templates centered around content!), and other engagement or adoption strategies.

You have several options for creating and sending email campaigns through Studio: 

• Schedule a Smart Campaign while creating or editing a post on the Planner page:
  • Smart Campaigns can drive users to engage with a specific post
• Initiate a user invitation on the Users page
• Create an email campaign on the Campaigns page as outlined in this article:
  • Create a new email campaign
    or
  • Copy an existing email campaign

How to Create a New Email Campaign from Campaigns Page

1. Sign into Studio.
2. Open the Campaigns page under Connect. 
3. Click the Create Campaign button in the upper right hand corner of the page.
4. Select Email and choose a campaign from a template, including emails such as User Invitation or Newsletter.
   
5. Type the name of the campaign and click Continue.
6. Customize the HTML version of the email.
   • Subject line - you can adjust the subject line text. Leverage variables to automatically pull in values like the program name or user first name.
     
     
     
     
   • Preview Text - you can set the preview text that users see in their email inbox. If left blank, the email program will pull text from the body of the email.
     
     

     If you leave blank preview text...	If you enter preview text in Studio...
     ...users will see an auto-generated line:	...users will see the text you wrote out:

     
     Body of the email - click into any text field in the email editor to adjust the text including the font color, font size, bold, italic etc. You can also add links to your emails using the hyperlink button. Note: Some templates will have limited options for editing.
   • Content - if the template includes content cards, click into the content area to adjust what content will appear to users.
7. Adjust the Text Version to match the HTML.
   • At the top right of the email editor, select Text Version. The Text Version loads for a user instead of the HTML if the HTML Version runs into any issues or the user has a preference for text only. We are not able to automatically update the Text Version after edits to the HTML Version, so you will need to update the Text Version manually.
     
     
8. Select your audience. Target your email campaign to specific groups or snapshots by clicking on Send To.
   • You can send a campaign to all users, a single group or snapshot, or multiple groups.
   • After completing your selection, the user count in the Send To section will update to reflect the number of unique users in your selected group(s).  

   • Each user will only receive one communication. We only send one email per user even if you target more than one group and a single user is a member of multiple groups.

     
      
9. Click Deliver to schedule your campaign for a later date and time or add a recurring schedule to send it more than once.
   
   The time you select will be set in the same time zone as your device. The campaign will be sent out only once, at the time selected. For example, if you choose 9am Eastern the campaign will go out at 9am Eastern/6am Pacific.
   
   
   
   
10. (Optional) Tag your campaign with an existing initiative, if relevant. 
    
    
    
    
11. Select Sender to choose from any Contact Addresses available in your program. You can see a preview of the selected sender's name, email address, and physical address before saving. To learn more about configuring Contact Addresses, review the article Customize the Sender and Reply-To Address.
    
    
    
    
12. Click Create Test Email to test the campaign. Type in your email or the email of a colleague and click Send. This will send one time immediately without activating or saving your campaign.
    Note: Test emails of the invitation campaign will have an inactive "Get Started" or "Join Now" button. This is to prevent invitation metrics from being impacted by tests.
13. Save, Activate, or Send the campaign.
    • Save Draft will put the campaign under drafts for further review later. Even if the campaign has been scheduled, it will not be sent out until the campaign is activated.
    • Activate or Send Now will send the campaign at the scheduled time (immediately or at a later time).
      
          

Content Email Options

Content emails include the Newsletter templates (Grid, Minimal, Stylized, and Branded Banner), and the Content Email template. 

Emails that feature content can be customized to show specific amount of dynamic content, or even manually selected posts. 

Hover over the content area of the email template until you see Click to change content selection and click to open the Post Selector.

Dynamic Posts

Dynamic posts will automatically pull content from your program into the email template when the campaign goes out to users. Set your dynamic post content filters:

• Personalize Content? - Set to yes to personalize content to the specific user. Personalized content will pull in posts:
  • Published within the last 24 hours.
  • User has not interacted yet, but the card has high activity (clicks, likes, etc.).
  • From any channel a user has access to. This includes content from channels the user is not following. Note, we will not show targeted content that the user does not have access to.
  • If all popular posts have already been seen, then the personalized content will show Featured content that the user has access to.
  • Some posts are excluded, such as posts with no image, of Note content type, etc.
• Post Type - Any Post OR Featured Posts Only
• Number of posts per email - how many posts to pull into the email. The email may include fewer posts than specified if very few posts match the selected filters. The number of posts will also vary based on what the user has access to and what content they’ve already interacted with. 20 post maximum. 
• Select posts from - Specify channels to pull posts into the email. If no channels are selected, the email will randomly sample from all channels. 
  
  

Specific Posts

Control exactly which content will appear in the content email by using specific posts. You can select up to 20 posts to appear in your newsletter emails. 

Hover over a post to reveal the blue sidebar and select the checkmark to select a post. The blue sidebar will remain visible to indicate that the post is selected. To deselect a post, hover over the content again and click the X button. As you select posts, you’ll see the count above the post list update to indicate the number of posts you’ve selected.

Click Preview Selected to see just the selected posts and re-order them if needed. To re-order posts, hover over the content to make the blue sidebar appear and click the up or down arrow. Click Save when you're done.

Reporting Email Options

If you are using the Reporting Email template, click Add Attachment to select the Report you want to attach to your email. More information about the reports can be reviewed in this article. Select your attachment and the date range of data you’d like to receive. The report you select will be attached to your email as a .csv file.

 

How to Copy an Existing Email Campaign

1. Sign into Studio.
2. Open the Campaigns page under Connect. 
3. Click the ellipsis button next to an already created campaign under one of the status tabs - Active, Paused, Completed, or Draft. 
4. From the options menu, select Copy. 
   
   
5. A new Campaign Editor will open with an exact replica of the campaign you cloned. Any text, images, or content customized in the previous campaign will be copied over to the new campaign. The campaign will automatically be named “Copy of [Original Campaign Name].” 
6. Finish editing and send your campaign by following steps 5-11 above.